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Branding & Promotion
The “I” in our logo stands for innovation. As a feature, ‘innovation’ is what differentiates & empowers us to escalate greater heights. Through continuous innovation in our branding and promotional activities, we have emerged as a reputed brand with maximum recall value. Our in-house creative, advertising and architectural firms – Blueleaf Innovations and Bluebell Architects provide a cutting edge to our innovative approach.
Aug 2005
The sale of residential project in Thane viz. Prestige Residency increased 10 times with our innovative approach in Marketing. We surveyed the entire project site and studied the drawbacks. With our team of architects, we immediately revived the entire site in minimum cost and revised the advertising campaign. The results achieved were record breaking.
May 2006
Mango Village, promoted by creating a village around 3000 mango trees was a huge hit. The project is located in Wada at village Sajan. Conductors of ST bus plying on this route, now issue tickets for ‘Mango Village’.
Jan 2007
Orange city, a project built around the mascot 'Ongy'. The concept was a huge hit & today stands as a benchmark for other projects on Mumbai-Nashik Highway.
Jan 2009
Strong presence in all Shoppers Stop stores across Mumbai with ‘Disha Direct Stalls’. Prominently placed, these stalls promoted different projects and at the same time established ‘Disha Direct’ as a reputed brand in the minds of thousands of people visiting the stores.