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Conceptualisation of Projects
Ideation is the base of our entire marketing and brand building exercise. Developing distinctive concepts and presenting real projects with a strong theme have inspired us to rise above competition. Over the years, we too have realised that every home speaks a language of its own. The more we continued adding newness to our concepts, our projects generated stupendous interest among buyers. And the project developers took keen interest in being creatively superior and earned a reputation that was distinctive.
Aug 2005
Promoting a destination instead of individual projects with the help of a brand ambassador has proved out to be one of the best innovative strategies. The destination was ‘Talegaon’ promoted by renowned film and stage actor 'Prashant Damle'. As a result, projects at Talegaon received an overwhelming response from people based all across Maharashtra.
Jan 2009
Disha Direct for the first time introduced 'Florets' (Flower Shaped Homes) in Vikramgarh. Spread across 82 acres of dream geography, the project exuded charm and wonder with every home resembling a blooming flower.